Charcoal White

Baking soda toothpaste for the exceptional deep clean.
Arm & Hammer Charcoal White gently removes impurities from the tooth’s enamel surface that can cause daily stains, removing 100% more surface stains*. While the Active Calcium™ works to rebuild and restore enamel surface giving you twice the enamel strength compared to your regular toothpaste*.
• For clinically proven whiter smile in 3 days, with regular use*.
• Twice the enamel strengthening compared to a regular toothpaste**.
• Peppermint for long lasting freshness.
* With twice daily brushing
**than a regular toothpaste when used as directed.

Sensitive Pro

Experience the exceptional deep clean.
The only sensitive toothpaste that fixes the cause of sensitivity by sealing teeth and protecting exposed nerves with patented Liquid Calcium technology, to provide lasting pain relief. While the Baking Soda cleans and whitens more gently.
• Sensitive tooth. Exposed nerves unprotected by enamel.
• Liquid Calcium repairs enamel surface by filling in tiny crevices.
• Liquid Calcium seals teeth and forms a protective shield.
• The result: Lasting pain relief, smoother, white teeth and minty fresh breath.

Sensitive Pro

Experience the exceptional deep clean.
The only sensitive toothpaste that fixes the cause of sensitivity by sealing teeth and protecting exposed nerves with patented Liquid Calcium technology, to provide lasting pain relief. While the Baking Soda cleans and whitens more gently.
• Sensitive tooth. Exposed nerves unprotected by enamel.
• Liquid Calcium repairs enamel surface by filling in tiny crevices.
• Liquid Calcium seals teeth and forms a protective shield.
• The result: Lasting pain relief, smoother, white teeth and minty fresh breath.

Advance White Extreme

For the exceptional deep clean, extreme with micropolisher technology.
Arm & Hammer Advance White Pro toothpaste includes the low abrasion and ultimate natural ingredient, Baking Soda. Baking soda is renowned for its special ability to clean and whiten teeth; it is clinically recognised as a very gentle, yet effective cleaning agent that has been proven to be effective at removing unsightly plaque and stains by dissolving deep hard to reach areas.
• With micropolishers clinically proven to leave your teeth up to 3 shades whiter *with twice daily bushing.
• Low abrasion helps maintain enamel.
• Stain prevention shield for long lasting whitening.
• Deep cleaning for healthy gums when you brush.